The Top 3 Tips When Organizing Art Events
After coordinating Art World Expo for the last seven years and countless art events in our studio gallery, I have learned a lot about what it takes to make a successful art event run. It’s not just the fancy lights or good music or countless hours spent getting every detail ready, there are three necessary things I have found that make good art events the talk of the town.
First, the body of work that is featured needs to be curated. If you are having a solo show and you have been painting for 30 years, you are not going to throw up everything you have ever done. Similarly, when you are organizing something with multiple artists or vendors, submissions need to be curated. In either case, you don’t want to end up with too much or too little or even work that doesn’t tie into your theme or vision for the show.
Be careful about what you put into your shows, take time to find the right pieces and make sure that work is properly labeled, hung and displayed properly so that customers and buyers find it easy and enjoyable to purchase.
I have also found it very useful to host workshops and regular meet ups for my vendors. I like to help them with social media marketing training, booth set up ideas and share important information about the show in person.
The second thing I do after I figure out the concept is look for affiliates; these are especially crucial when I am organizing large scale events. Who can you bring into your event who will help maximize the attendance, media coverage, and entertainment?
Not all of your affiliates will want monetary compensation, but will rather work on a partnership basis. If you have tickets to sell, look for promoters who know how to market and use affiliate links. If you have swag bags, ask local businesses to contribute a service or product in exchange for marketing to your guests and via social media.
Think about strategic partnerships that are useful for both parties and make sure that you foster and nurture relationships with people who offer you excellent outcomes. These relationships will build over time and with the right partners and affiliates, each year, your event will become easier and more successful and you will be able to increasingly support your team and their needs as well.
Last, but likely the most important part of coordinating a show, is to make sure to have a social media presence. Sure, you can spend all sorts of fancy dollars on big billboards or radio ads, but the most effective marketing tool I have used has definitely been social media.
Over the years, we have worked hard to gain followers on three main platforms; Facebook, Twitter and Instagram. In recent years, we have taken to blog posts, newsletters to past attendees and Youtube video interviews with our artists and guests.
There is really no end when you think of social media and the best part is that you are in control of what you publish. Think outside the box and do interesting things that engage people such as offering contests, live video streams of artists at work, or free information for your target audience.
Be sure to communicate with people who comment and share on your content-these people are helping you market your event and you want to be sure to connect with fans on social media as much as possible. Be sure to implement and market a hashtag for your event also! Check out #artworldexpo for tons of great photos from our past events in Vancouver and Toronto!
If you are interested in learning more about Art World Expo, please visit www.theartworldexpo.com or our studio website www.mabartstudio.com. We would love to hear from you if you are an organizer or artist in Vancouver or Toronto too so don’t be shy!
Good luck with your art events in 2017!
Monika Blichar is an Entrepreneur and Artist. She is owner of MAB Art Studio & Boutique Gallery in North Vancouver and producer of Art World Expo and Painting Dreams International Art Tours. She is always pushing boundaries as an artist and creative entrepreneur. Her love of the arts has been a part of her life since childhood.
We’re an online entertainment and ticketing platform that keeps you connected to events, venues and organizations within your local community. Brüha’s listing and map-interface will tag events, venue, and organization content as they are geographically located. With the implementation of IBM Bluemix cloud based technology, Brüha’s user experience and unique filtering capabilities make it easy to find specific categories, dates, admission price range, moods and even recommended listings. Whether you are a tourist visiting a new city or a local resident, Brüha provides a one-stop-shop that allows you to stay connected to your city.
Looking to increase awareness for your Venue, Organization, or your next Event? Head over to our website and get started today by creating your first listing.